Country Life Vitamins | Company: Mission & Vision

Our Mission &
Vision

We believe that you know your body better than anyone else. With the right tools, you can make purposeful choices that will help empower your everyday greatness.

Our mission is to be both a space for wellness education and a trusted shop for natural-sourced products, from multi-vitamins and minerals to fitness optimization and skincare. Our vision is to do so ethically through sustainable manufacturing and the highest quality of raw ingredients.

Come on in.

Visit our in-house factory, where 97% of our products are manufactured and packaged.

Standing up for health
from the start.

The Country Life Story

Country Life was founded in 1971 as a family-run business with a serious mission to empower the community through wellness education and trusted natural products. Decades later, the Country Life family has grown, but we are just as passionate as we were in the beginning.

As a world leader in the natural health industry, we strive daily to create better standards to live by. From our organization, which was nominated by our employees for a Newsday Top Workplace award, to our global impact and carbon footprint, we are committed to making the world a better place. Country Life is and has always been dedicated to helping people stand up for their health by being their partner in wellness!

Wendy Lucas

President

1971

Country Life is founded on Long Island, New York.

1992

Country Life acquires Desert Essence® and expands into new health and beauty categories with all-natural botanicals and pure ingredients from across the globe.

1994

Country Life is a leader in efforts to pass the DSHEA (the Dietary Supplement Health and Education Act).

1997

Biochem® proteins are introduced to take fitness to the next level through clean ingredients.

1998

Our brand-new manufacturing facility opens in Hauppauge, New York.

1999

Country Life acquires the Iron-Tek® sports nutrition supplement brand.

2008

Country Life becomes the first certified gluten-free supplement brand.

2011

Country Life celebrates 40 years as an industry leader by becoming one of the largest vitamin and supplement companies to receive NSF-GMP certification for our manufacturing and distribution facilities.

2012

Country Life’s manufacturing facility receives USDA Organic manufacturing certification.

2014

Country Life’s first Non-GMO SKU is verified.

2015

Country Life is one of the few vitamin and supplement companies to receive B-CORP certification for excellence in environmental performance, accountability, and transparency.

2017

Country Life’s first IFANCA Halaal SKU is verified.

2017

Country Life’s first IGEN Non-GMO SKU is verified.

2018

Country Life transitions IRON-TEK® into Biochem®.

2018

Newsday awards Country Life with the Top Workplaces honor of the #1 Long Island company to work for.

2018

Country Life wins Editor’s Choice NEXTY for Gut Connection.

Teamwork
is our Super-Power

Our team is what makes us great!

Country Life employees reflect our strong heritage and dedication to success, excellence and the highest quality products made with integrity. We believe an inspired, talented and well-respected team is central to our mission and vision.

Our employees are our family. That’s why we’re so proud to be B-CORP certified, demonstrating our commitment to our employees is superior to the rest.