a description of authenticity

This is the first in a 5 part series about the Country Life® Pledge of Integrity. The integrity of our products and our company is of great importance to us. On every one of the Country Life® products we have our “Pledge of Integrity” printed because it stands for our commitment to our customers that each and every one of our products measures up to all 5 of these Integrity Standards, which are:

  1. Authenticity of Ingredients
  2. Cleanliness of Ingredients
  3. Freshness of Ingredients
  4. Consistency of the Formula
  5. Accuracy of Labeling

In this series we will review each of the integrity standards and what they mean to Country Life® and what they mean and represent to you as our customer.

Point 1 of our standards is about Authenticity. What does this mean? Authenticity is a noun with the root word being the adjective “authentic”. Per Merriam-webster the definition of authentic is below.


au·​then·​tic ə-ˈthen-tik 
1a : worthy of acceptance or belief as conforming to or based on fact
b : conforming to an original so as to reproduce essential features
c : made or done the same way as an original
2 : not false or imitation : real, actual

What “Authenticity of Ingredients” means to Country Life is that we use the pure form of each and every ingredient. All our ingredients are laboratory tested to ensure accurate identification. This testing is done in our in-house laboratory as well as we occasionally use third party laboratories to test and verify ingredients, making sure we are using the “real” thing.

As the first of our five integrity standards, you can be assured that we use real, authentic ingredients in all of our products so you can #PowerYourGreatness!

Watch for Part #2 in this series as we examine the Cleanliness standard.

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